Rob Sabourin gave a great keynote to close the first day of Nordic Testing Days. Value Sync.
Can quality products be delivered when teams, customers, users and stakeholders have conflicting values? Rob put forward the concept that the notions of “On time on quality and on budget” are meaningless concepts unless you are “on purpose”.
What do people value? Why do they value it? How does it matter?
I mindmapped the session. The mindmap is not totally complete – Rob talks fast and his slides change quickly so there were a few bits I missed, but hopefully you find it useful.